What is social media? Is it even necessary? Is it an addition? Or is it just a place to chat with your friends? These are all questions that you might have about social media.
So, let’s answer them, shall we?
Social media – just an “addition”?
Social media. You may be having second thoughts about even having social media, but if you’re a business, trust us – it’s worth it.
But, not only is it worth it, but it’s not all what some people say it is.
Social media is not an “extra” or “addition”. It’s not a luxury anymore. It’s not like, “oh, you’re on social media? That’s nice” anymore. Now, it has become a vital part of any business, product or service anyone’s trying to sell. You can’t keep your business for long without being on social media. Put simply, if you’re not on social media, you need to be.
Why is social media so important for your small business?
Okay, now we know that it’s important. Sure. But why is social media so important for your small business? Well, let’s take a dive into the statistics and find out, shall we?
- Ad spend on social media is on pace to outgrow TV ad spend for the first time.
- 50% of millennials use the internet to research products before purchasing.
- 4% of users follow a brand because they’re interested in the product or service.
- 46% will unfollow a brand on social for posting too many promotional messages.
- 7 in 10 Gen Xers are more likely to make purchases from brands they follow on social.
- There are more than 2 million businesses advertising on Facebook.
- In 2012, the average internet user had three social media accounts – now the average is closer to seven accounts.
- 79% of social media users have shared a life milestone on social media.
- 97% of adults between the ages 16-64 say they logged onto at least one social network in the past month.
- 30% of millennials engage with a brand on social at least once a month.
- Social media and messaging accounts for roughly 1 in every 3 minutes users spend on the internet.
- 89% of social media messages to brands go ignored.
- The average response time for a brand to reply on social media to a user is 10 hours, while the average user will only wait 4 hours.
- The top choice for a customer care channel is social media.
- 1 in 3 consumers would mention a brand when sharing a personal milestone or accomplishment on social media.
Social media is like a free puppy.
There’s an analogy about a new, free puppy. He looked so tiny, so cute and so innocent, so the person gets this free puppy and takes him home. But when they got home, the puppy tore up the furniture, peed on the carpet, and made a mess. The thing is, they weren’t ready for the responsibility of having and taking care of that free puppy.
Why is social media like a free puppy?
Social media is something that requires attention, mastery and a whole lot of your time. If you try to focus on that, while at the same time trying to promote your business, it will take too much of your time that you should be focusing on your business.
Can’t I just do social media myself?
Yes… And no. Like we said previously, it will take a lot of your time and attention that should be focused on how you can propel your business to succeed. However, if you have enough time on your hands, you are able to try to do it. But if you want it done professionally, you will find that a social media manager can help.
But it’s not just about making cool posts.
It’s more than just posting cool posts and tweeting cool tweets.
Some people think that’s what it’s all about: Making cool posts and good content. Yes, good content is a very vital thing for your business, but that’s not what it’s all about. How? Let’s show you.
Effective social media management is all about ROI.
If you don’t know what ROI is, it simply means “Return-On Investment”. That means that whatever you’re spending your money on to help your business, also known as investing, you’re getting the money back from new clients or buyers – in fact, most of the time, effective ROI isn’t just getting your money back in a positive result, but it’s giving you even more money than you had before.
Analytics, consistency, and… Tweaking.
Using analytics and customized statistics, you can find out what type of target market, buyer persona and audience is out there looking for your product or service. Each social media platform has their own entry level analytic page, but a professional social media manager uses behind-the-scenes analytics that the other entry level platform analytics can barely compare.
Analytics show what’s working and what’s not, so you can constantly tweak and modify different approaches on your posts. For example: Was the message right? Did I use too many hashtags? Should I have @ mentioned somebody? All of these different approaches are what social media managers tackle when helping businesses, big or large, with their posts and content.
And guess what – these are only a few of the reasons why you should hire a social media manager.
No matter who you choose to manage your social media, you need to have someone to do it professionally for your business.
And that’s why we here at Splash Designworks are here to help you out in any way we can as far as your social media. For further information, either go to our website at www.splashdw.com, email us at firstname.lastname@example.org, or call us at (302) 399-7851.