Graphic Design Tips For Your Social Media Content
Humans are visual creatures. 90% of information that comes into our brains is visual, which is why it’s so important to use graphics in your social media marketing strategy. In fact, 51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy. No matter how great your text is, no one’s going to pay attention to it unless it’s paired with an eye-catching, well-designed graphic. So here are some tips on using design to create an effective social media marketing campaign.
Color is an important element in any social media marketing campaign. In fact, color is 85% of the reason people buy a product or service, according to Neil Patel. Pick two or three colors to use in social media graphics to set the mood and emotion you want people to associate with your brand. Generally speaking, blue is associated with trust; red with excitement; and purple with creativity. A recent study from Georgia Tech looked at over one million Pinterest images and found red, purple, and pink promote sharing, while green, black, blue, and yellow stop people sharing. So, when you’re working on your campaign, try making the points you want to stand out in either of these three colors for maximum shares.
Consistency is key
Brands that are consistently presented are three to four times more likely to experience brand awareness. Establishing brand awareness is an essential element in any successful social media campaign since the more people who know and recognize your brand, the more of your product or service you’ll sell. So, rather than posting sporadic, random content, it’s useful to stay consistent and use the same style graphics across all platforms. You can maintain consistency easily by creating pre-made templates to use for promotions, sales, and announcements.
Keep it simple
Customers want simplicity. Brands that simplify the customer’s decision process are 86% more likely to be purchased and 115% more likely to be recommended. Avoid using cluttered graphics in your social media marketing campaign. Keep your messaging simple and use contrast in the designs. White space (or negative space) is an effective visual element which helps balance a graphic and grabs attention — especially important, as customers only usually quickly scroll through their feeds. Including contrast can highlight the most important aspect of your design and better communicate your message.
Visual graphics should be an important aspect of any social media marketing strategy. Always take into account your brand’s message and personality when creating your graphics, and don’t be afraid to experiment with your content to find out what works best.