LATEST TRENDS IN SOCIAL MEDIA MARKETING THAT CAN BRING A SHIFT IN BUSINESS SPACE
It has become increasingly common and efficient in the recent years for small and large businesses alike to use the Internet as a powerful marketing weapon. More specifically, these Social Media apps which are gaining popularity by the minute and are a billion-dollar industry have proved time and time again to be the best mode of advertisement on a global scale. When a business uses the assistance of a Social media platform, they look for a targeted audience. Usually, the Generation Z are trendsetters and a fast-paced audience, and to keep these group of people hooked, the social media which continue on to evolve and surprise.
It is impossible to predict how these apps will evolve, but it is a good idea for businesses and other digital marketing agencies to keep an eye on these shifts and try to follow in their track. Some of these trends are discussed below:
1. Customizable Chatbots
Chatbots were around for the past couple of years as a fun and quirky way to pass time, but recently brands have used this piece of technology for their convenience. Facebook and Twitter introduced these customizable chatbots which take orders, offer product guidance and register complaints. This has shown a 3.5 percent increase in organizational productivity, and a declining workload on the company employees.
2. Social listening tools
A very popular concept, which becomes somewhat creepy for those who do not understand the logic behind it. Social media listening is the practice of tracking key phrases, words or sentences in your conversations to find the opportunity to showcase a company’s products. This trend is much more than just mere eavesdropping, it involves analysis of the audience’s actions and interests, and creating marketing campaign targeting selected users.
3. Augmented reality and face filters
Face filters also known as Al lenses, were all the rage last year with snapchat bringing them into the limelight and other apps using this tool similarly to their own advantage. Some face filters gained special popularity with the dog face filter leading the race. This gave snapchat a chance to allow brands to showcase their ads priced for hundreds of thousands of dollars. Similarly, Instagram launched stories in the past year which offered them a similar chance to lead brand advertising. This augmented reality could be used further to develop new features to engage users.
4. Social call-out culture
In today’s age people are becoming more and more aware to their surroundings and resultantly have become more opinionated. This has resulted in social media and SEO services to become more cautious with their marketing content. Loyal customers will go out of their way to call out a brand and pinpoint faults and unsuitable content. This has resulted in social media teams taking up more responsibility for their actions and making a more creative social and civic effort.
5. Social Media apps and Videos
Humans are visual creatures and Social media apps have used this to their advantage by launching videos as a marketing strategy. Social video advertising has shown an increase of a whopping 130%. As much as this sounds good, it also has a disadvantage. Businesses are forced to work more creatively to bring more engaging and original content to the consumers, instead of the same stagnant content.
In conclusion, these are some of the few trends that has helped marketers achieve new heights. It is evident that to stay ahead in the curve, companies should follow trends and a better idea would be to launch new trends.