How is your brand performing on social media? Are your pages optimized for getting the best results? In this article we’ll share a checklist for doing your own social media audit so you can see how well your brand is doing and what things can be improved to enhance your social media presence.
All of your social media handles have the same or similar usernames so that clients and potential clients can easily find you.
The look, feel, and colors of your brand are the same across all platforms and any other marketing tools you’re using.
There aren’t any misspellings or wrong information such as a wrong address or phone number on any of your brand pages.
Your about section is completely filled out.
Your services section is completely filled out.
On Facebook, you have chosen the right category for your business page; e.g. local business, artist, real estate agent, consulting agency, etc.
On Facebook you have selected the right template, appropriate buttons and a call to action for your page.
You have a link to your website in all possible locations for each page/platform.
You have a beautiful cover image or video header for each platform.
You use a variety of media in your posts from pictures to videos, GIFs, infographics and more.
You have more people following you than you are following.
Your audience is engaging with your posts.
You are consistent with your timing for your posts, having steady content coming out regularly.
You are engaging with your audience. You answer their questions and respond to their feedback.
You respond respectfully to negative comments and never delete a comment just because it’s negative.
You tailor your posts specifically to each platform depending on that platform’s culture, audience base and specific requirements, sizing and other limitations.
You are continually checking your analytics to learn more about how to be the most effective with your clients and potential clients, including what times and days are best to post, which posts are resonating most with them, and other demographics and information that will help you figure out the best ways to communicate with your audience.
Splash Designworks is a multi-award-winning ad, branding, digital marketing, design and social media agency. We’re like an ad agency without the ad agency pricing. When it comes to branding, marketing, and rebranding, we do it all! We do logos, websites, graphic design, business cards, brochures, flyers, social media marketing and management, video production, and more!
Our business is to help your business stand out from the crowd. We help businesses come up with a look and feel that is uniquely theirs. We are Splash Designworks – Ideas That Work! Visit us online at splashdw.com, call us at (302) 399-7851, or email us at firstname.lastname@example.org. You can find us on all major social media platforms (Facebook, Twitter, Instagram, LinkedIn and more) as Splash Designworks or splashdw.
We hope this article was helpful. Let us know if you have any questions or would like more information. We’re here to help!