Getting the Most Out of Your Social Media Platforms
Is your business using social media to its advantage? Are you making the best use of your social media platforms? Are you wondering what types of content are the most effective, or maybe how many times per day you should post, or maybe if you should use video or not? Social media is ever changing and can even be confusing sometimes. In this article we’ll share the top 6 social media tips to help small business owners get the most out of their social media platforms.
1. Tell Your Story
Every business has a story, and your clients and fan base on your social media platforms want to hear yours. Social media platforms are perfect for content marketing, and especially for sharing your story.
This could take many forms, depending on your business and what you’re trying to accomplish. You could do owner or employee interviews, behind the scenes videos, photos of you, your business, your family, your ribbon cutting – anything that helps your fans learn your story and get to know you better. Fans like to connect with people much more than just connecting with a brand.
2. Use Video to Your Advantage
Quick Video Stats:
- 5 billion videos are watched on YouTube every day.
- 1/3 of people on the Internet, over 1 billion users, are YouTube users.
- 100 million hours of video are watched on Facebook every day.
- 85% of videos on Facebook are watched without sound.
- 1200% more shares are generated by social videos than by text and videos combined.
So, get creative and use video to your advantage for your business. Some ideas include: Behind the scenes, interviews, box openings, how to’s for your product, FAQs, and customer testimonials. But those are just a few of the many ways videos can be implemented for your company.
3. Post Consistently
Generally speaking, it’s good to post 1-2 times per day on Facebook, between 2-5 times per day on Twitter. Instagram and LinkedIn users can be a little finicky about brands sharing content they’ve created that is duplicated or reused. So, when reusing content you’ve created and previously posted, only share those posts between 1-3 times per week. However, if using fresh content, you can post between 1-3 times per day.
It’s also important, no matter which platform you’re posting to, that you stay consistent. It’s better to share less content that is consistent, than sharing more content that isn’t.
Think of your page as being like a TV channel. On TV people know which night their favorite shows are on, and they watch them consistently. Make your page like that, so that your fans will know exactly when you’ll be sharing new content – and they begin to anticipate that content.
4. Use Pictures Effectively
Make sure you use pictures effectively on your pages. As the saying goes, “A picture is worth a thousand words.” So, what story are your pictures telling?
Make sure your pictures are well lit, clear, easy to understand, and that they literally draw a picture of what your brand is all about. Your pictures should showcase your brand and products.
When using stock images, make sure you use ones that are royalty free, even for business use. Some images are free for personal use, but not for professional use.
Also, when using stock images, try to find ones that look more “natural” or unique and not like the same stock images everyone in your industry is also using. This will help you stand out from the crowd.
5. Be the Expert and Thought Leader in Your Industry
Consumers like when you answer their questions and help solve their problems. This may include answering FAQ’s on your website or in a blog, sharing a “how to” video for your product or doing something related to your industry, sharing curated articles your customer base would be interested in or need to know, etc.
For example, a cleaning company might share how to get red wine out of a carpet, or how to deal with high traffic stains. A landscaping company may share tips about best ways to take care of the lawn, or gardening tips.
Think about the pain points and struggles your customers may have, and how you can educate them or show them how to solve those issues or problems. You can even share content on how to make the best use of your products or services.
6. Delight, Inspire and Entertain
The days are long gone when a business or brand could just push out advertisements, commercials, and in-your-face sales all the time. Now consumers want to know your story, to be entertained, and to have an easy way to learn how to use a product or get answers to their questions.
This means that now more than ever, businesses and brands need to get more creative in their approach. Continue to create, find, and share the content that is most important to your customers, and you will start to shine and stand out from the crowd and the others in your same industry.
Splash Designworks is a multi-award-winning ad, branding, digital marketing, design and social media agency. We’re like an ad agency without the ad agency pricing. When it comes to branding, marketing, and rebranding, we do it all! We do logos, websites, graphic design, business cards, brochures, flyers, social media marketing and management, video production, and more!
Our business is to help your business stand out from the crowd. We help businesses come up with a look and feel that is uniquely theirs. We are Splash Designworks – Ideas That Work! Visit us online at splashdw.com, call us at (302) 399-7851, or email us at firstname.lastname@example.org. You can find us on all major social media platforms (Facebook, Twitter, Instagram, LinkedIn and more) as Splash Designworks or splashdw.
We hope this article was helpful. Let us know if you have any questions or would like more information. We’re here to help!