“92% of ALL Americans listen to the radio each week.”
– Ads for Carts
Yes, radio advertising still are effective.
Over 92 percent of Americans age 12 and up listen to radio each week, creating an audience of over 235 million listeners. Among 12- to 17-year-olds, who are perceived as not listening to the radio, nearly 90 percent listen weekly.
Radio Reaches 9 out of 10 in the U.S.
Reach is critical to successful marketing. Radio enables you to reach over 92 percent of Americans age 12 and up each week, essentially covering every segment of a potential target audience. Radio is a truly mobile medium, as listeners tune in everywhere—in the car, while exercising, at work, anywhere you can think of—providing many opportunities to make an impact.
Super ROI on AdSpend
Radio has maintained its popularity over the years among both national and local advertisers. In fact, radio revenue is expected to hit $14.9 billion this year, and by 2021, it will top $16 billion.